# simpleclub Brand Hub: Full Brand Reference > All content of brand.simpleclub.com, live from the brand hub. Source: https://brand.simpleclub.com/en --- ## 1. Spelling “simpleclub” The brand name is **always lowercase and one word**, even at the start of a sentence. **Wrong:** Simpleclub, SimpleClub, simple club, Simple Club, The Simple Club **Correct:** simpleclub --- ## 2. The simpleclub logo ### Primary Logo - **Positive variant**: for light backgrounds - **Negative variant**: for dark backgrounds ### Secondary logo (symbol) - **Positive variant**: for light backgrounds - **Negative variant**: for dark backgrounds ### Special rule (light backgrounds) On light backgrounds, a subtle gradient darkens the bright areas of the hexagon. The gradient is already included in the logo files. --- ## 3. Logo Don'ts - **Don't rotate the logo**: The logo must always be aligned straight. - Example image: https://pwthcnebnildwjzwkcgb.supabase.co/storage/v1/object/public/assets/misuse/hzv6sljrxkf.png - **Don't distort the logo**: The logo must always keep its original aspect ratio. - Example image: https://pwthcnebnildwjzwkcgb.supabase.co/storage/v1/object/public/assets/misuse/fjmc75cj1gp.png - **Don't flip the Secondary Logo**: Purple must always be at the top. - Example image: https://pwthcnebnildwjzwkcgb.supabase.co/storage/v1/object/public/assets/misuse/t14zsofneld.png - **Don't recolor the logo white or black**: It must always keep its full colors. - Example image: https://pwthcnebnildwjzwkcgb.supabase.co/storage/v1/object/public/assets/misuse/d8pufiuev6k.png - **Don't change the text color**: The wordmark must always stay anthracite. - Example image: https://pwthcnebnildwjzwkcgb.supabase.co/storage/v1/object/public/assets/misuse/xb59iubchmi.png - **Don't place text inside the Secondary Logo**: The Secondary Logo must not be altered. - Example image: https://pwthcnebnildwjzwkcgb.supabase.co/storage/v1/object/public/assets/misuse/fm1pxn8wzlf.png - **Don't add graphics to the logo**: The logo must not be altered. - Example image: https://pwthcnebnildwjzwkcgb.supabase.co/storage/v1/object/public/assets/misuse/fjzfj34catk.png - **Don't place the logo on colorful backgrounds**: Backgrounds must be color-neutral (near white or anthracite). - Example image: https://pwthcnebnildwjzwkcgb.supabase.co/storage/v1/object/public/assets/misuse/d2oj2xdhx06.png - **Respect the clear space**: Other elements must not be placed too close to the logo. - Example image: https://pwthcnebnildwjzwkcgb.supabase.co/storage/v1/object/public/assets/misuse/vzz0fnqv9m.png - **Don't place the logo on busy backgrounds**: Always place the logo on a neutral background. - Example image: https://pwthcnebnildwjzwkcgb.supabase.co/storage/v1/object/public/assets/misuse/8u9iptu57ox.png - **Don't add effects or shadows**: The logo must always remain unchanged. - Example image: https://pwthcnebnildwjzwkcgb.supabase.co/storage/v1/object/public/assets/misuse/p5dg3c1uv8.png --- ## 4. Color palette ### Primary Brand Colors Die Hauptfarben unserer Marke | Name | Hex | RGB | Gradient | |------|-----|-----|----------| | anthracite #1 | `#121E26` | RGB 18, 30, 38 | — | | anthracite #2 | `#0D161C` | RGB 13, 22, 28 | — | | white | `#FFFFFF` | RGB 255, 255, 255 | — | | blue | `#0059D6` | RGB 0, 89, 214 | — | | secondary blue | `#0069FC` | RGB 0, 105, 252 | — | ### Secondary Brand Colors Akzentfarben für visuelles Interesse | Name | Hex | RGB | Gradient | |------|-----|-----|----------| | dark blue | `#193E5D` | RGB 25, 62, 93 | — | | red | `#DD284E` | RGB 221, 40, 78 | — | | green | `#5DC071` | RGB 93, 192, 113 | — | ### Brand Gradients Farbverläufe für besondere Effekte | Name | Hex | RGB | Gradient | |------|-----|-----|----------| | dark blue - anthracite #2 | `#193E5D` | RGB 25, 62, 93 | #193E5D → #0D161C | | white - grey | `#ffffff` | RGB 255, 255, 255 | #ffffff → #F3F3F3 | | secondary gradient #1 | `#3499FF` | RGB 52, 153, 255 | #3499FF → #00CFFF → #01F0EA → #00FFCF | | secondary gradient #2 | `#FF1717` | RGB 255, 23, 23 | #FF1717 → #FF632B → #FFAB00 → #FFDC08 | ### Content colors (subject palettes) | Subject | L3 | L2 | L1 | Main | D1 | D2 | D3 | |---|---|---|---|---|---|---|---| | Maths | `#F5BDC3` | `#EE919C` | `#E44E60` | `#DD2238` | `#B11B2D` | `#6F111C` | `#420A11` | | GWBT | `#FFC2BB` | `#FF998E` | `#FF5B4A` | `#FF321D` | `#CC2817` | `#80190F` | `#4C0F09` | | History | `#FFCFB6` | `#FFAF86` | `#FF7E3D` | `#FF5E0D` | `#CC4B0A` | `#802F07` | `#4C1C04` | | Bank | `#FFE0B3` | `#FFCC80` | `#FEAD33` | `#FE9800` | `#CB7A00` | `#7F4C00` | `#4C2E00` | | Chemistry | `#FFEBB3` | `#FFDE80` | `#FFC933` | `#FFBC00` | `#CC9600` | `#805E00` | `#4C3800` | | Biology & Health | `#CCF0CA` | `#AAE6A7` | `#76D671` | `#54CC4E` | `#43A33E` | `#2A6627` | `#193D17` | | KFM (Versicherung) | `#B3F4E7` | `#80ECD8` | `#33E1C0` | `#00D9B0` | `#00AE8D` | `#006D58` | `#004135` | | Geography | `#B3ECF4` | `#80DFED` | `#33CCE2` | `#00BFDB` | `#0099AF` | `#00606E` | `#003942` | | Entrepreneurship | `#B3EFFE` | `#80E5FE` | `#33D5FD` | `#00CAFC` | `#00A2CA` | `#00657E` | `#003D4C` | | Physics / Logistics (BKF) | `#B3D2FE` | `#80B4FE` | `#3387FD` | `#0069FC` | `#0054CA` | `#00357E` | `#001F4C` | | English | `#B5DEFF` | `#84C8FF` | `#39A7FF` | `#0891FF` | `#0674CC` | `#044980` | `#022B4C` | | IT | `#D0DAFF` | `#B0C1FF` | `#819BFF` | `#6182FF` | `#4E68CC` | `#314180` | `#1D274C` | | Painter | `#EEC6F0` | `#E3A1E7` | `#D268D8` | `#C742CE` | `#9F35A5` | `#642167` | `#3C143E` | --- ## 5. Typography Typeface: **Nexa**. - Headlines: Nexa Heavy (900) & Nexa Book (450) - Sublines & button text: Nexa XBold (800) - Body text: Nexa Regular (400), emphasis in Nexa XBold (800) --- ## 6. Logos: downloads ### Primary Logo Main logo for all channels - **simpleclub Primary Logo** _(Positive)_ - SVG: https://pwthcnebnildwjzwkcgb.supabase.co/storage/v1/object/public/assets/0.7867908756016531.svg - PNG: https://pwthcnebnildwjzwkcgb.supabase.co/storage/v1/object/public/assets/0.9431483566177308.png - **simpleclub Primary Logo** _(Negative)_ - SVG: https://pwthcnebnildwjzwkcgb.supabase.co/storage/v1/object/public/assets/0.5569926410075161.svg - PNG: https://pwthcnebnildwjzwkcgb.supabase.co/storage/v1/object/public/assets/0.573663172012906.png ### Secondary Logo Hexagon - **simpleclub Secondary Logo** _(Positive)_ - SVG: https://pwthcnebnildwjzwkcgb.supabase.co/storage/v1/object/public/assets/0.25849164703843086.svg - PNG: https://pwthcnebnildwjzwkcgb.supabase.co/storage/v1/object/public/assets/0.5118021042304703.png - **simpleclub Secondary Logo** _(Negative)_ - SVG: https://pwthcnebnildwjzwkcgb.supabase.co/storage/v1/object/public/assets/0.14371560788117133.svg - PNG: https://pwthcnebnildwjzwkcgb.supabase.co/storage/v1/object/public/assets/0.39211878351906515.png ### simpleclub for Business Logo For B2B partners - **simpleclub für Unternehmen Logo** _(Positive)_ - SVG: https://pwthcnebnildwjzwkcgb.supabase.co/storage/v1/object/public/assets/0.7114225161092099.svg - PNG: https://pwthcnebnildwjzwkcgb.supabase.co/storage/v1/object/public/assets/0.4878829862373667.png - **simpleclub für Unternehmen Logo** _(Negative)_ - SVG: https://pwthcnebnildwjzwkcgb.supabase.co/storage/v1/object/public/assets/0.5258753483199962.svg - PNG: https://pwthcnebnildwjzwkcgb.supabase.co/storage/v1/object/public/assets/0.5339283228704588.png ### simpleclub unlimited Logo For the simpleclub unlimited product - **simpleclub unlimited Logo** _(Negative)_ - SVG: https://pwthcnebnildwjzwkcgb.supabase.co/storage/v1/object/public/assets/0.9166481564402323.svg - PNG: https://pwthcnebnildwjzwkcgb.supabase.co/storage/v1/object/public/assets/0.47730484882170365.png - **simpleclub unlimited Logo** _(Positive)_ - SVG: https://pwthcnebnildwjzwkcgb.supabase.co/storage/v1/object/public/assets/0.5147524394416718.svg - PNG: https://pwthcnebnildwjzwkcgb.supabase.co/storage/v1/object/public/assets/0.20340894139775823.png - **simpleclub unlimited Logo (Long)** _(Negative)_ - SVG: https://pwthcnebnildwjzwkcgb.supabase.co/storage/v1/object/public/assets/0.4043490193461342.svg - PNG: https://pwthcnebnildwjzwkcgb.supabase.co/storage/v1/object/public/assets/0.04624228330684177.png - **simpleclub unlimited Logo (Long)** _(Positive)_ - SVG: https://pwthcnebnildwjzwkcgb.supabase.co/storage/v1/object/public/assets/0.5400062926441999.svg - PNG: https://pwthcnebnildwjzwkcgb.supabase.co/storage/v1/object/public/assets/0.8760737274065268.png ### simpleclub unlimited plus Logo For the simpleclub unlimited plus product - **simpleclub unlimited plus Logo** _(Positive)_ - SVG: https://pwthcnebnildwjzwkcgb.supabase.co/storage/v1/object/public/assets/0.6028806965258741.svg - PNG: https://pwthcnebnildwjzwkcgb.supabase.co/storage/v1/object/public/assets/0.8789092158945513.png - **simpleclub unlimited plus Logo** _(Negative)_ - SVG: https://pwthcnebnildwjzwkcgb.supabase.co/storage/v1/object/public/assets/0.03190045966186339.svg - PNG: https://pwthcnebnildwjzwkcgb.supabase.co/storage/v1/object/public/assets/0.23681018767355577.png ### simpleclub Azubi Logo For the simpleclub azubi product - **simpleclub Azubi Logo** _(Negative)_ - SVG: https://pwthcnebnildwjzwkcgb.supabase.co/storage/v1/object/public/assets/0.0003599052695937299.svg - PNG: https://pwthcnebnildwjzwkcgb.supabase.co/storage/v1/object/public/assets/0.9895512549568989.png - **simpleclub Azubi Logo** _(Positive)_ - SVG: https://pwthcnebnildwjzwkcgb.supabase.co/storage/v1/object/public/assets/0.9377521991247554.svg - PNG: https://pwthcnebnildwjzwkcgb.supabase.co/storage/v1/object/public/assets/0.08403126691888863.png ### App Icon Mobile app icon - **simpleclub App Icon (Flat)** - SVG: https://pwthcnebnildwjzwkcgb.supabase.co/storage/v1/object/public/assets/0.0671790694865192.svg - PNG: https://pwthcnebnildwjzwkcgb.supabase.co/storage/v1/object/public/assets/0.000026870134823719916.png - **simpleclub App Icon (Rounded)** - SVG: https://pwthcnebnildwjzwkcgb.supabase.co/storage/v1/object/public/assets/0.6221744485154125.svg - PNG: https://pwthcnebnildwjzwkcgb.supabase.co/storage/v1/object/public/assets/0.4081225931861384.png ### Partner Seal Official partner seal - **simpleclub für Unternehmen Partnersiegel** _(Negative)_ - SVG: https://pwthcnebnildwjzwkcgb.supabase.co/storage/v1/object/public/assets/0.26019173540417606.svg - PNG: https://pwthcnebnildwjzwkcgb.supabase.co/storage/v1/object/public/assets/0.12735057736501487.png - **simpleclub für Unternehmen Partnersiegel** _(Positive)_ - SVG: https://pwthcnebnildwjzwkcgb.supabase.co/storage/v1/object/public/assets/0.29611851447613646.svg - PNG: https://pwthcnebnildwjzwkcgb.supabase.co/storage/v1/object/public/assets/0.4392939003907216.png ### simpleclub Future Lab Logo of the customer advisory board - **simpleclub Future Lab** _(Negative)_ - SVG: https://pwthcnebnildwjzwkcgb.supabase.co/storage/v1/object/public/assets/0.056831400136978294.svg - PNG: https://pwthcnebnildwjzwkcgb.supabase.co/storage/v1/object/public/assets/0.9986056861284461.png - **simpleclub Future Lab** _(Positive)_ - SVG: https://pwthcnebnildwjzwkcgb.supabase.co/storage/v1/object/public/assets/0.04728069379528421.svg - PNG: https://pwthcnebnildwjzwkcgb.supabase.co/storage/v1/object/public/assets/0.33170368212344536.png --- ## 7. Media kit for partners ### app-mockups - **simpleclub Empfohlene Ausbildungsinhalte** (image) - Download: https://pwthcnebnildwjzwkcgb.supabase.co/storage/v1/object/public/media-kit/app-mockups/1764708339622_simpleclub_Empfohlene_Ausbildungsinhalte.png - **simpleclub Lesson Beispiel Dieselmotor** (image) - Download: https://pwthcnebnildwjzwkcgb.supabase.co/storage/v1/object/public/media-kit/app-mockups/1764708340637_simpleclub_Lesson_Beispiel_Dieselmotor.png - **simpleclub Prüfung Isolierwiderstand** (image) - Download: https://pwthcnebnildwjzwkcgb.supabase.co/storage/v1/object/public/media-kit/app-mockups/1764708341709_simpleclub_Prufung_Isolierwiderstand.png - **simpleclub Form und Inhalt des Versicherungsantrags** (image) - Download: https://pwthcnebnildwjzwkcgb.supabase.co/storage/v1/object/public/media-kit/app-mockups/1764708342429_simpleclub_Form_und_Inhalt_des_Versicherungsantrags.png - **simpleclub Lernbeispiel Venöse Blutentnahme** (image) - Download: https://pwthcnebnildwjzwkcgb.supabase.co/storage/v1/object/public/media-kit/app-mockups/1764708343064_simpleclub_Lernbeispiel_Venose_Blutentnahme.png - **simpleclub Mathe Lernplan** (image) - Download: https://pwthcnebnildwjzwkcgb.supabase.co/storage/v1/object/public/media-kit/app-mockups/1764708343762_simpleclub_Mathe_Lernplan.png - **simpleclub AI Tutor** (image) - Download: https://pwthcnebnildwjzwkcgb.supabase.co/storage/v1/object/public/media-kit/app-mockups/1764708344505_simpleclub_AI_Tutor.png - **simpleclub Lernplan Bankkauffrau mann** (image) - Download: https://pwthcnebnildwjzwkcgb.supabase.co/storage/v1/object/public/media-kit/app-mockups/1764708345150_simpleclub_Lernplan_Bankkauffrau_mann.png - **simpleclub Übungstest starten** (image) - Download: https://pwthcnebnildwjzwkcgb.supabase.co/storage/v1/object/public/media-kit/app-mockups/1764708345950_simpleclub_Ubungstest_starten.png - **simpleclub Lernbeispiel Routing** (image) - Download: https://pwthcnebnildwjzwkcgb.supabase.co/storage/v1/object/public/media-kit/app-mockups/1764708346669_simpleclub_Lernbeispiel_Routing.png - **simpleclub Lernbeispiel Dieselmotor** (image) - Download: https://pwthcnebnildwjzwkcgb.supabase.co/storage/v1/object/public/media-kit/app-mockups/1764708347484_simpleclub_Lernbeispiel_Dieselmotor.png - **simpleclub Lernbeispiel Dieselmotor 2** (image) - Download: https://pwthcnebnildwjzwkcgb.supabase.co/storage/v1/object/public/media-kit/app-mockups/1764708347914_simpleclub_Lernbeispiel_Dieselmotor_2.png - **simpleclub MFA und Grundlagenthemen** (image) - Download: https://pwthcnebnildwjzwkcgb.supabase.co/storage/v1/object/public/media-kit/app-mockups/1764708348506_simpleclub_MFA_und_Grundlagenthemen.png ### Best-practice examples - Brillux features simpleclub prominently on its website - Image: https://pwthcnebnildwjzwkcgb.supabase.co/storage/v1/object/public/media-kit/best-practice_1764716152387_brillux.jpg - The IHK promotes the partnership on its website - Image: https://pwthcnebnildwjzwkcgb.supabase.co/storage/v1/object/public/media-kit/best-practice_1765301059176_Ihk.jpg ### LinkedIn Partner Posts - **SycoTec GmbH**: https://pwthcnebnildwjzwkcgb.supabase.co/storage/v1/object/public/linkedin-screenshots/1764705368182_SycoTec_GmbH.png - **zubIT**: https://pwthcnebnildwjzwkcgb.supabase.co/storage/v1/object/public/linkedin-screenshots/1764705388327_zubIT.png - **S-Communication Services GmbH**: https://pwthcnebnildwjzwkcgb.supabase.co/storage/v1/object/public/linkedin-screenshots/1764705408159_S-Communication_Services_GmbH.png - **SCHAEFFLER**: https://pwthcnebnildwjzwkcgb.supabase.co/storage/v1/object/public/linkedin-screenshots/1764706308672_SCHAEFFLER.png - **LEIPA**: https://pwthcnebnildwjzwkcgb.supabase.co/storage/v1/object/public/linkedin-screenshots/1765300982388_LEIPA.png - **Becker Stahl-Service GmbH**: https://pwthcnebnildwjzwkcgb.supabase.co/storage/v1/object/public/linkedin-screenshots/1765892348213_Becker_Stahl-Service_GmbH.png