# simpleclub Brand Hub

> Official brand assets, corporate identity guidelines, and media kit for partners and press.

## About simpleclub

simpleclub is Germany's leading digital learning platform for vocational training and corporate learning. The company provides engaging, mobile-first learning content for apprentices and employees.

**Important:** The brand name is always written in lowercase: **simpleclub** (not "SimpleClub", "Simpleclub", or "Simple Club").

## Website Structure

- [Home](https://brand.simpleclub.com): Overview of all brand resources
- [Logos](https://brand.simpleclub.com/logos): Logo downloads in SVG and PNG formats
- [Styleguide](https://brand.simpleclub.com/styleguide): Corporate design guidelines
- [Media Kit for Partners](https://brand.simpleclub.com/media-kit-partner): Partner materials, seals, and best practices
- [Press](https://simpleclub.com/press): Press resources (external)

## Brand Identity

### Typography
- **Font Family:** Nexa
- **Weights:** Regular (400), Book (450), XBold (800), Heavy (900)
- **Usage:** XBold for headings and buttons, Regular/Book for body text, Heavy for special display text

### Primary Colors
| Color      | Hex       | RGB              |
|------------|-----------|------------------|
| Blue       | #0059D6   | 0, 89, 214       |
| Green      | #5DC071   | 93, 192, 113     |
| Red        | #DD284E   | 221, 40, 78      |
| Anthracite | #121E26   | 18, 30, 38       |
| White      | #FFFFFF   | 255, 255, 255    |

### Hexagon Color Spectrum
The hexagon spectrum represents the diversity of simpleclub's learning subjects:
| Color        | Hex       |
|--------------|-----------|
| Green        | #5DC071   |
| Cyan         | #60C4BF   |
| Blue         | #0059D6   |
| Purple       | #7B61FF   |
| Pink         | #E74694   |
| Red          | #DD284E   |
| Orange       | #F3903F   |
| Yellow       | #FED843   |

### Logo Guidelines
- **Primary Logo:** "simpleclub" wordmark — used in most contexts
- **Secondary Logo:** "sc" mark — used when space is limited
- **Variants:** Positive (dark on light) and Negative (white on dark)
- **Special Rule:** On very light backgrounds, a subtle gray (#F5F5F5) container box with rounded corners is placed behind the logo to ensure contrast
- **Minimum clear space:** Maintain adequate space around the logo

### Logo Don'ts
- Do not rotate or tilt the logo
- Do not change the logo colors
- Do not stretch or distort the logo
- Do not add effects (shadows, outlines, gradients)
- Do not place on busy backgrounds without proper contrast
- Do not rearrange logo elements

## Content Color System
simpleclub uses a 7-level color scale system for subject-specific content:
- **L3** (lightest), **L2**, **L1**, **Main**, **D1**, **D2**, **D3** (darkest)
- Generated via HSL lightness offsets from the main color

## Media Kit for Partners
Partners can access:
- **Partner Seals:** Official "Powered by simpleclub" badges for partner communications
- **Social Media Templates:** Ready-to-use templates for LinkedIn and other platforms
- **Graphic Materials:** Branded visuals for presentations and marketing
- **Study Data & Statistics:** Key statistics about simpleclub's reach and effectiveness (74% improvement rate, 75% daily usage)
- **Trade Fair Materials:** Booth designs and roll-up banners

## Tone of Voice
- Neutral, professional tone
- No informal "du" or formal "Sie" — use impersonal constructions
- Clear, concise language

## Contact
- Website: https://simpleclub.com
- Press: https://simpleclub.com/press